59 MPG Toyota iQ Diesel Available in Europe
Posted on October 13, 2008 Comments (7)
At just about 9.8 feet long, 5.5 feet wide and 4.9 feet tall, Toyota certainly has pulled of a near engineering miracle with the amount of stuff they’ve crammed into this tiny vehicle. Toyota claims the iQ can fit 3 adults and 1 child “comfortably.”
Toyota expects to sell about 80,000 of them a year in Europe.
I own some Toyota stock (and bought a bit more recently) based on their excellent management and production system and the results they have achieved (so I pay attention to what they are doing – plus I own them because they do things I see as wise so it is a self reinforcing dynamic). Business week recently wrote about Ford’s 65 mpg Diesel Car the U.S. Can’t Have.
I owned Ford stock back when they were adopting Deming based management principles but when they dropped those to pursue short sighted goals and poor management practices I sold and bought Toyota (turned out to be a very wise decision – my mistake was holding Ford too long hoping they would realize their mistake).