Google Investing Huge Sums in Renewable Energy and is Hiring
Posted on November 27, 2007 Comments (12)
Towards more renewable energy posted to Google’s blog by Larry Page, Co-Founder and President of Products:
To lead this effort, we’re looking for a world-class team. We need creative and motivated entrepreneurs and technologists with expertise in a broad range of areas, including materials science, physics, chemistry, mechanical engineering, electrical engineering, land acquisition and management, power transmission and substations, construction, and regulatory issues. Join us. And if you’re interested, read about our previous work toward a clean energy future
Very cool. And I think something Google might be able to pull off well. It is also true this may be a distraction and not work well. For many companies that would be my guess for how it would play out. Google has done an exceptional job of allowing engineers to do what they do best. And I think there is a chance they can translate that into effectively managing such a project as this. Google continues to try what they believe even if that is not the conventional path. Good for them.
Related: posts on energy – posts on Google management – Google’s cheaper-than-coal target – Wind Power – Large-Scale, Cheap Solar Electricity – 12 Stocks for 10 Years Update – Larry Page and Sergey Brin Interview Webcast – Google’s Renewable Energy Cheaper than Coal (press release)
As part of the initiative, Google said that it will invest tens of millions of dollars in renewable energy, spread over research and development and related investments, in 2008. “Solar isn’t currently cheaper than coal,” Larry Page, Google’s co-founder said in a conference call. “That’s the point of this – to get it there.” Google, which dubbed the project “Renewable Energy Cheaper than Coal,” stands to benefit from cheaper electricity by reducing the costs of running of its vast data centers, which suck up large amounts of energy. Executives declined to discuss the exact amount electricity used in the facilities.
Google also hopes to license any technology spawned from the project to other companies so that they too can reduce their reliance of more polluting forms of energy while saving money. Google raised the possibility that it will collect licensing, but co-founder Sergey Brin insisted that the goal isn’t to rake in big profits.
As part of its plan, Google intends to hire engineers and energy experts, who will start work on what the company described as a “significant effort on solar thermal technology” in addition to geothermal energy. Google has pledged to become carbon neutral as a company by the end of the year.