Science and Engineering: Innovation, Research, Education and Economics
November 27, 2007
Google Investing Huge Sums in Renewable Energy and is Hiring

Towards more renewable energy posted to Google’s blog by Larry Page, Co-Founder and President of Products:

Promising technologies already exist that could be developed to deliver renewable energy cheaper than coal. We think the time is ripe to build rapidly on the tremendous work on renewable energy. For example, I believe that solar thermal technology provides a very plausible path to generating cheaper electricity. By combining talented technologists, great partners and large investments, we have an opportunity to quickly push this technology forward. Our goal is to build 1 gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic that this can be done within years, not decades. If we succeed, it would likely provide a path to replacing a substantial portion of the world’s electricity needs with renewable energy sources.

To lead this effort, we’re looking for a world-class team. We need creative and motivated entrepreneurs and technologists with expertise in a broad range of areas, including materials science, physics, chemistry, mechanical engineering, electrical engineering, land acquisition and management, power transmission and substations, construction, and regulatory issues. Join us. And if you’re interested, read about our previous work toward a clean energy future

Very cool. And I think something Google might be able to pull off well. It is also true this may be a distraction and not work well. For many companies that would be my guess for how it would play out. Google has done an exceptional job of allowing engineers to do what they do best. And I think there is a chance they can translate that into effectively managing such a project as this. Google continues to try what they believe even if that is not the conventional path. Good for them.

Related: posts on energy - posts on Google management - Google’s cheaper-than-coal target - Wind Power - Large-Scale, Cheap Solar Electricity - 12 Stocks for 10 Years Update - Larry Page and Sergey Brin Interview Webcast - Google’s Renewable Energy Cheaper than Coal (press release)


Google’s big bet on renewable energy

Google Inc. said it is earmarking hundreds of millions of dollars in developing renewable energy, as part of an ambitious plan to clean the environment by reducing the world’s dependency on coal. The Mountain View Internet titan said Tuesday that it will open its deep pockets to foster innovation in solar, wind, and geothermal power, with the hope that green energy becomes a cheaper way to generate electricity.

As part of the initiative, Google said that it will invest tens of millions of dollars in renewable energy, spread over research and development and related investments, in 2008. “Solar isn’t currently cheaper than coal,” Larry Page, Google’s co-founder said in a conference call. “That’s the point of this - to get it there.” Google, which dubbed the project “Renewable Energy Cheaper than Coal,” stands to benefit from cheaper electricity by reducing the costs of running of its vast data centers, which suck up large amounts of energy. Executives declined to discuss the exact amount electricity used in the facilities.

Google also hopes to license any technology spawned from the project to other companies so that they too can reduce their reliance of more polluting forms of energy while saving money. Google raised the possibility that it will collect licensing, but co-founder Sergey Brin insisted that the goal isn’t to rake in big profits.

As part of its plan, Google intends to hire engineers and energy experts, who will start work on what the company described as a “significant effort on solar thermal technology” in addition to geothermal energy. Google has pledged to become carbon neutral as a company by the end of the year.

4 Responses to “Google Investing Huge Sums in Renewable Energy and is Hiring”

  1. Curious Cat Science and Engineering Blog » Geothermal Power in Alaska Says:

    165 F water, pumped three-quarters of a mile from Chena’s 700-ft.-deep production well, enters the evaporator. After circulating through pipes, the water, now 135 F, is reinjected into the reservoir at a well 300 ft. from the power plant…

  2. CuriousCat: Larry Page on How to Change the World Says:

    “There’s a reason we talk about 70/20/10, where 70% of our resources are spent in our core business and 10% end up in unrelated projects, like energy or whatever…”

  3. Nadine Says:

    I’m glad to see google spending there money on something usefull. This is highly needed, and i dont even want to talk about consequenses.

  4. Curious Cat Science and Engineering Blog » Google.org Invests $10 million in Geothermal Energy Says:

    [...] Google is investing huge sums in renewable energy with the aim of cheaper than coal renewable energy. Google.org (the philanthropic arm of Google) announced $10.25 million in investments in a breakthrough energy technology called Enhanced Geothermal Systems (EGS). [...]

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