Engineers Struggle to Make Science Sexy, Business Telegraph, United Kingdom.
With more than half engineering graduates defecting to other careers, the profession is in need of an image change
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There is a growing realisation that even the youngest children can be excited by engineering, and this is the way to ensure the UK’s future industrial competitiveness. Dr Morton says “The key challenges of the 21st century including energy, transport and health care, will be solved by engineering innovation.”
