Android is the new Google Phone platform. The Android Developers Blog has announced Google has offered $10 million in the Android Developer Challenge:

The award money will be distributed equally between two Android Developer Challenges:

• Android Developer Challenge I: Submissions from January 2 through March 3, 2008
• Android Developer Challenge II: This part will launch after the first handsets built on the platform become available in the second half of 2008

In the Android Developer Challenge I, the 50 most promising entries received by March 3 will each receive a $25,000 award to fund further development. Those selected will then be eligible for even greater recognition via ten $275,000 awards and ten $100,000 awards. Once again Google is showing they understand how to manage in the new world.

Related: posts on Google management - Funding Google Gadget Development - Lego Mindstorms NXT, Lead Users, and Viral Marketing - Marissa Mayer on Innovation at Google - Google is not Overpriced