Page: Marketing Science

Posted on February 19, 2007  Comments (2)

Google’s Page urges scientists to market themselves:

And that was his main advice to the scientists in the room: take their scientific studies, market them better and make them readily accessible to the world. That way, the world might have a better chance at solving problems like energy consumption, poverty and global climate change.

“Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that,” Page said. “Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem.”

To that end, Page urged the group to take on more leadership roles in society, i.e., politics, so that they could control more funding for research and development. He also said that scientists should get in the habit of investing part of their scientific grant money to marketing budgets, in order to get the word out to the media about their research.

Entrepreneurialism should also be more ingrained in university culture, Page said, much like it is at his alma mater Stanford University and Google’s home-base, Silicon Valley. Finally, he called on the scientists to make more of their research available digitally. Even though Google Scholar tries to open access to scientific work, it still falls short.

Good points. Related: Engineering the Future EconomyScience and Engineering in the Global EconomyEngineering and Entrepreneurial EducationEntrepreneurial EngineersEducational Institutions Economic Impactopen access blog posts Diplomacy and Science Research

2 Responses to “Page: Marketing Science”

  1. CuriousCat: Science and Engineering in Politics
    December 4th, 2007 @ 12:06 pm

    If the science and engineering community are not well represented to our representatives the interests of the science and engineering community will get short changed.

  2. Raza Imam
    August 24th, 2009 @ 3:24 pm

    I’m a marketing consultant and saw a presentation by Matt Cutts of Google that he gave at the WordPress conference in San Francisco. He again mentioned the example of scientific case studies. You should watch the video at

Leave a Reply