Superb! If you are involved, in any way, with science or engineering, you need this book on your shelf (after you have carefully read it twice). My only complaint is that I found out about it circuitously reading Prof. Box’s “Improving Almost Anything”; I was curious what the often cited BHH reference was. I think someone should have a word with the publisher’s marketing department; if we don’t know about it, how are we supposed to buy it?