Last month there was an interesting essay in the journal PLoS Medicine, about how most brand new research findings will turn out to be false. It predictably generated a small flurry of ecstatic pieces from humanities graduates in the media, along the lines of science is made-up, self-aggrandising, hegemony-maintaining, transient fad nonsense; and this is the perfect example of the parody hypothesis that we’ll see later. Scientists know how to read a paper. That’s what they do for a living: read papers, pick them apart, pull out what’s good and bad.

Scientists never said that tenuous small new findings were important headline news – journalists did.