In 1830, Alexis de Tocqueville commented that, “In America I have seen the freest and best educated of men in circumstances the happiest to be found in the world; yet it seemed to me that a cloud habitually hung on their brow, and they seemed serious and almost sad even in their pleasures.” (p.536) More than one hundred years later, we are confronted with empirical findings which may support the paradox that de Tocqueville observed.

The three studies described in this report demonstrate for the first time the possibility, that while having more choices might appear desirable, it may sometimes have detrimental consequences for human motivation.