Inside Honda’s brain by Alex Taylor III
…
On fuel cells, Honda is literally years ahead of the competition. The FCX Clarity will go on sale in California this summer. It is powered by a fuel cell that uses no gasoline and emits only water vapor. Though mass production is at least a decade away, the Clarity is no mere test mule. Elegant and efficient, its hydrogen-powered fuel-cell stack is small enough to fit in the center tunnel – a significant improvement over other, bulkier power packs – and robust enough for a range of 270 miles.
The wellspring of Honda’s creative juices is Honda R&D, a wholly owned subsidiary of Honda Motor. Based in Saitama, west of Tokyo, R&D engineers create every product that Honda makes – from lawn mowers to motorcycles and automobiles – and pursue projects like Asimo and Hondajet on the side. Defiantly individualistic, R&D insists on devising its own solutions and shuns outside alliances. On paper it reports to Honda Motor, but it is powerful enough to have produced every CEO since the company was founded in 1948.
…
The engineer in Fukui [Honda's president and CEO] cannot help but be intrigued by what his former colleagues are up to, and his office is only a few steps away from Kato’s. But even with the CEO just down the hall, says Kato, “We want to look down the road. We do not want to be influenced by the business.”
…
Honda allows its engineers wide latitude in interpreting its corporate mission. “We’ve been known to study the movement of cockroaches and bumblebees to better understand mobility,” says Frank Paluch, a vice president of automotive design. Honda R&D gets about 5% of Honda’s annual revenues. Most of the money goes to vehicle development, not cockroach studies
…
mistakes like the Insight are also the exception. R&D has provided Honda with a long list of engineering firsts that consumers liked, including the motorcycle airbag, the low-polluting four-stroke marine engine, and ultralow-emission cars.
Related: S&P 500 CEOs – More Engineering Graduates – Google Investing Huge Sums in Renewable Energy and is Hiring – Asimo Robot, Running and Climbing Stairs – Applied Research – Google: Ten Golden Rules



RSS Feed
Diplomacy and Science Research
Posted on August 21, 2006 Comments (17)
Today more and more locations are becoming viable for world class research and development. Today the following have significant ability: USA, Europe (many countries), Japan, Canada, China, Brazil, Singapore, Israel, India, Korea and Australia (I am sure I have missed some this is just what come to mind as I type this post) and many more are moving in that direction.
The continued increase of viable locations for significant amounts of cutting edge research and development has huge consequences, in many areas. If paths to research and development are blocked in one location (by law, regulation, choice, lack of capital, threat of significant damage to the career of those who would choose such a course…) other locations will step in. In some ways this will be good (see below for an explanation of why this might be so). Promising new ideas will not be stifled due to one roadblock.
But risks of problems will also increase. For example, there are plenty of reasons to want to go carefully in the way of genetically engineered crops. But those seeking a more conservative approach are going to be challenged: countries that are acting conservatively will see other countries jump in, I believe. And even if this didn’t happen significantly in the area of genetically engineered crops, I still believe it will create challenges. The ability to go elsewhere will make those seeking to put constraints in place in a more difficult position than 50 years ago when the options were much more limited (It might be possible to stop significant research just by getting a handful of countries to agree).
Debates of what restrictions to put on science and technology research and development will be a continuing and increasing area of conflict. And the solutions will not be easy. Hopefully we will develop a system of diplomacy that works, but that is much easier said than done. And the United States will have to learn they do not have the power to dictate terms to others. This won’t be an easy thing to accept for many in America. The USA will still have a great deal of influence, due mainly to economic power but that influence is only the ability to influence others and that ability will decline if diplomacy is not improved. Diplomacy may not seem to be a science and engineering area but it is going to be increasingly be a major factor in the progress of science and engineering. Continue reading →
Categories: Economics, Health Care, Life Science, Popular, quote, Research, Science, Uncategorized
Tags: Asia, centers of excellence, China, commentary, curiouscat, economy, Europe, global, Japan, Korea, Research, science education, Singapore, USA