When Americans were asked in 2005 about their views on the credibility of information sources about biotechnology, a clear hierarchy of trust emerged starting at the top with scientific journals (almost 60% of respondents said they trusted journals as credible information ), followed by university scientists who are funded by government (50%), public television (50%), government scientists (40%), the WHO (40%), university scientists funded by industry (35%), biotechnology company scientists (30%), religious leaders (20%), TV networks (18%), biotechnology executives (15%), print media (15%), and political leaders (10%)