Misleading headline of the week:
But armed with an author name, Christine Born, I could do a Google search, and found many more articles — for example, this one from the Washington Post. Of course, I still want to know more about the study, which brings me to another pet peeve of mine: mainstream media reports on research that hasn’t yet been peer reviewed. This article doesn’t appear to have been published, just presented at a conference. We don’t know how the group defines “better-known” brands, or even what brands were used. We don’t even know if this research is actually publishable.
There is a conflict between publishing news and properly vetting the science (this conflict is pretty simple to manage I believe but exists nonetheless). I wish, at least, news stories made it clearer when the ideas are speculation, when they are very early research with some evidence in support of the contentions… And online news site should link to original research, more information, related information… That is one big problem with non-open access material. No simple way to share the material online. Links provide a big step toward providing an easy way for the reader to learn more themselves.
